Tuesday 1 December 2015

Apple will not create ‘converged’ MacBook and iPad, says CEO Tim Cook

Apple CEO Tim Cook in a recent interview stated that the company has no plans in creating a “converged Mac and iPad.” He believes that there would still be a market for such traditional personal computers for the future.


In conversation with Independent.ie, Cook said that, “We feel strongly that customers are not really looking for a converged Mac and iPad. Because what that would wind up doing, or what we’re worried would happen, is that neither experience would be as good as the customer wants. So we want to make the best tablet in the world and the best Mac in the world. And putting those two together would not achieve either. You’d begin to compromise in different ways.”
The company CEO strongly believes that he is not looking to bring together its MacBook or iPad into a single product like Microsoft’s computing device. He added, “It’s true that the difference between the X86 [personal computer] and the A-series [Apple iPad architecture] is much less than it’s ever been. That said, what we’ve tried to do is to recognise that people use both iOS and Mac devices.”
When asked about the iPad sales, Cook says he’s ‘bullish’ on reversing iPad sales declines of recent years. He also declined to comment on any plans related to an electric car, that the company is rumoured to build.

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